Our Story

Gradience Labs was founded with a clear goal:
Give students the tools and confidence to tell their story—in their own words.

Built on the idea that progress compounds, our blue gradient logo moves inward from light to dark, showing exploration sharpening into mastery.

The “G” is a modern Greek key—a continuous path—signaling steadiness and a guided journey. It nods to classical learning and the discipline of clear thinking: reflect, refine, repeat—until a student’s work becomes a persuasive narrative for who they are and what they can do.

Together, our name and logo express our promise: to provide students the structure to shape their achievements and follow their path with growing clarity.

A blue logo featuring a maze-like spiral design shaped like a G with gradient shading, accompanied by text that reads: 'Gradience Labs' and a tagline that reads 'Craft Your Story. Follow Your Path.'

Our Approach

  • Coursework built on research-based pedagogy: overviews, active work, and peer review

  • Workshops that teach both content and context—no cookie-cutter edits

  • AI usage incorporated and encouraged—but with guidelines and guardrails to protect student voice.

Our Team

As business professionals, we’ve reviewed thousands of resumes, hired hundreds, and led successful internship programs. This anchors everything we teach.

Lisa Wright

Heidi Jensen

Maura Butler

  • Co-Founder

    Heidi is an operator across finance, marketing, operations, and sales with two decades of leadership. She has built teams from the ground up, led complex cross-functional initiatives, and mentored rising professionals in high-growth and established settings. Her background includes designing hiring processes and building the systems that keep performance visible and accountable.

    At Gradience Labs, Heidi brings a builder’s mindset and an editor’s eye: surface results, keep formatting clean for ATS, and help craft a clear, cohesive story. She leads our intake-to-delivery flow—scoping goals, shaping pre-work, and facilitating small-group sprints so rough notes become polished outcomes. She co-develops program content with Lisa and sets ethical guardrails so students work faster without losing their voice.

    A proud double Eagle, Heidi holds an honors B.A. in German and Philosophy and an M.A. in Philosophy, both from Boston College. Located in the Boston area, she enjoys tennis, walking her dog Teddy, and reading history.

  • Co-Founder

    Lisa Wright is a hands-on marketing leader with experience in startups and complex, large companies. She has scaled early-stage teams from launch to traction and led global marketing organizations, aligning brand, campaigns, and analytics across regions. Serving in several executive roles, she improved visibility into business health and built accountable, high-performing teams.

    At Gradience Labs, Lisa brings hiring vigor and clear frameworks—define outcomes, quantify impact, and keep the student’s voice unmistakable. She co-develops workshops and student reviews. A member of the AI Mastery Program at SmarterX, she tracks AI trends and teaches responsible, voice-safe drafting and editing. 

    Lisa has an MBA from Harvard Business School and a B.A. in English from Boston College. Based in the Milwaukee area, she enjoys painting, running, and exploring museums in every city she visits.

  • Chief Editor

    Maura Butler is an expert editor with over 30 years of experience guiding authors to develop high-quality content optimized for busy readers. She edits as a partner and mentor, honoring each student’s voice, and helping shape their content for maximum clarity and impact.

    She is champion of plain language, consistency, grammar, and usage who has helped hundreds of project teams showcase their skills in complex business proposals, regularly winning hundreds of millions of dollars in work annually. Having edited more than 1,000 resumes, she understands how students can best align their achievements with education, internship, and career opportunities.

    As Gradience Labs’ chief editor, Maura ensures every student’s resume reflects strong writing, strategic focus, and most importantly, their story. Her command of language and editorial judgment help students present their experiences with confidence, professionalism, and a clear sense of direction.

    Maura holds a B.A. in English from Villanova University and is based in the Boston area.